Social media is increasingly being used by businesses to better connect with their customers and ultimately realize more revenue. Facebook, with its more than 2.5 billion active monthly users, is an ideal medium to achieve this.
- However, creating a simple business page and waiting for the customers to flood in will not work. If you want to use Facebook effectively, you will need to have something to offer and engage with your users. But how do you do this? Discover ten Facebook tips for businesses here that can make a business page truly effective.
TIP 1: Use a recognizable profile picture
When people search for your business on Facebook, the profile picture will be one of the first things they notice. Even when you post a comment, this photo will always be seen. Therefore, think carefully about what photo you want to use for this. The most important aspect here is that the photo must be instantly recognizable. For example, you can use a nice clear picture of your logo or a clear picture of your face.
The latter option is especially suitable for a personal approach that suits a coach, consultant or other type of one-man business. Make sure that the profile picture is clear and makes it immediately clear what the customer is dealing with. The ideal size for your profile picture is 180 by 180 pixels, larger pictures are automatically resized by Facebook. 
TIP 2: Use an effective cover photo
The cover photo takes up a large part of the top of your business page. It is therefore very important to use an effective photo for this as well. First of all, this picture should be of high quality, as it is very unattractive to have to look at an out of focus picture.
In addition, try to make good use of the visual aspect. Do not fill the cover photo with text, but make it an interesting and attractive whole. Your profile picture is also placed at the bottom left of your cover photo, so you can make sure they match. On the right side, users can click on various buttons such as ‘Like’. Therefore, automatically guide the viewer to these buttons by placing a small slogan above them that draws attention, for example.
TIP 3: Turn your cover photo into a Call-To-Action
Call-To-Action (CTA) is a term used to indicate that you are enticing the user to do something, such as click on a link or respond to something. At the bottom right of the cover photo you have the option to customize such a CTA button. For example, you can choose from: “Use app”, “Book now”, “Shop” and more.
This allows the user to proceed to your website via one simple click on your company page. To customize this button, simply click on “Edit prompt” placed near the cover photo. You will now be able to choose the button you want to use and place the link to direct customers to. Click on “View Statistics” to see how many users click on this button.
